Organic Social
Palo Alto Networks
Palo Alto Networks is a cybersecurity company based in California. I worked as a Sr. Art Director on a team managing Palo Alto Network’s organic social content across all platforms, focusing on LinkedIn & Twitter.
Role:
The focus was on quality over quantity.
In the first year, we increased engagement rates from 1.3% to 3.4% (the industry benchmark is 2.0%).
We accomplished this while reducing the overall number of posts by almost half.
