Organic Social
Sam’s Club
I worked as an art director on a team managing all of Sam’s Club’s organic social content. Every single piece of creative was shot, animated, or illustrated in-house.
My Role:
In the first two years, we gained 204K new followers, as well as shifted the overall sentiment around the brand from a casual indifference to one of devoted loyalty.
We accomplished all of this during a global pandemic. Without access to studios, much of the content was shot in our own homes and apartments.
